Packaging the Brand - Ambrose - Books - Bloomsbury Publishing PLC - 9782940411412 - April 25, 2011
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Ambrose
Packaging the Brand

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While many areas of design may be commercial to an extent, the success of a piece of packaging design is inextricably linked with its ability to sell a product. This book discusses the implications of this commercial function for a designer, exploring methods of visually communicating the value of a product to its target audience.

208 pages, 200 colour illus

Media Books     Book
Released April 25, 2011
ISBN13 9782940411412
Publishers Bloomsbury Publishing PLC
Pages 208
Dimensions 223 × 297 × 22 mm   ·   1.07 kg
Language English  

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