Basics Advertising 03: Ideation - Basics Advertising - Nik Mahon - Books - Bloomsbury Publishing PLC - 9782940411504 - September 26, 2011
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Nik Mahon
Basics Advertising 03: Ideation - Basics Advertising

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Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them.

184 pages, 200 colour illus

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 26, 2011
ISBN13 9782940411504
Publishers Bloomsbury Publishing PLC
Pages 184
Dimensions 160 × 228 × 17 mm   ·   504 g

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