Social Commerce: Consumer Behaviour in Online Environments - - Books - Springer Nature Switzerland AG - 9783030036164 - March 6, 2019
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Social Commerce: Consumer Behaviour in Online Environments 2019 edition

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Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM).

277 pages, 3 Illustrations, color; 15 Illustrations, black and white; XXI, 277 p. 18 illus., 3 illus

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 6, 2019
ISBN13 9783030036164
Publishers Springer Nature Switzerland AG
Pages 277
Dimensions 218 × 157 × 29 mm   ·   616 g
Language German  
Editor Blazquez, Marta
Editor Boardman, Rosy
Editor Henninger, Claudia E.
Editor Ryding, Daniella

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