Bernard Shaw and Modern Advertising: Prophet Motives - Bernard Shaw and His Contemporaries - Christopher Wixson - Books - Springer Nature Switzerland AG - 9783030087494 - January 5, 2019
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Christopher Wixson
Bernard Shaw and Modern Advertising: Prophet Motives - Bernard Shaw and His Contemporaries Softcover reprint of the original 1st ed. 2018 edition

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This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public.

181 pages, 8 Illustrations, black and white; IX, 181 p. 8 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 5, 2019
ISBN13 9783030087494
Publishers Springer Nature Switzerland AG
Pages 181
Dimensions 209 × 147 × 14 mm   ·   260 g
Language German  

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