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Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry Ranga Chimhundu Softcover Reprint of the Original 1st 2018 edition
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Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry
Ranga Chimhundu
With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape.
293 pages, 3 Illustrations, black and white; XVI, 293 p. 3 illus.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 25, 2018 |
| ISBN13 | 9783030093358 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 293 |
| Dimensions | 150 × 220 × 10 mm · 371 g |
| Language | German |
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