The Pricing Puzzle: How to Understand and Create Impactful Pricing for Your Products - Jan Y. Yang - Books - Springer Nature Switzerland AG - 9783030507763 - August 25, 2020
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Jan Y. Yang
The Pricing Puzzle: How to Understand and Create Impactful Pricing for Your Products 1st ed. 2020 edition

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The author also presents a number of stories from China, a "price wonderland" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products.

173 pages, 35 Illustrations, black and white; XIII, 173 p. 35 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 25, 2020
ISBN13 9783030507763
Publishers Springer Nature Switzerland AG
Pages 173
Dimensions 233 × 155 × 19 mm   ·   294 g
Language German  

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