Marketing Tourism and Hospitality: Concepts and Cases - Richard George - Books - Springer Nature Switzerland AG - 9783030641108 - May 9, 2021
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Richard George
Marketing Tourism and Hospitality: Concepts and Cases 2021 edition

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Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing.

75 Tables, color; 75 Illustrations, color; 60 Illustrations, black and white; Approx. 400 p. 135 ill

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 9, 2021
ISBN13 9783030641108
Publishers Springer Nature Switzerland AG
Pages 500
Dimensions 252 × 176 × 46 mm   ·   902 g
Language German  

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