Wanghong as Social Media Entertainment in China - Palgrave Studies in Globalization, Culture and Society - David Craig - Books - Springer Nature Switzerland AG - 9783030653750 - February 26, 2021
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David Craig
Wanghong as Social Media Entertainment in China - Palgrave Studies in Globalization, Culture and Society 2021 edition

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In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities.

197 pages, 14 Illustrations, black and white; IX, 197 p. 14 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 26, 2021
ISBN13 9783030653750
Publishers Springer Nature Switzerland AG
Pages 197
Dimensions 150 × 220 × 20 mm   ·   399 g
Language German  

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