Digital Pricing: A Guide to Strategic Pricing for the Digital Economy - Management for Professionals - Frank Frohmann - Books - Springer International Publishing AG - 9783031245930 - March 5, 2024
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Digital Pricing: A Guide to Strategic Pricing for the Digital Economy - Management for Professionals 2023 edition


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This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits.


338 pages, 1 Illustrations, color; 48 Illustrations, black and white; XV, 338 p. 49 illus., 1 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 5, 2024
ISBN13 9783031245930
Publishers Springer International Publishing AG
Pages 338
Dimensions 150 × 220 × 10 mm   ·   605 g
Language English  

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