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Understanding Audiences, Customers, and Users via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data - Synthesis Lectures on Information Concepts, Retrieval, and Services Bernard J. Jansen 2024 edition
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Understanding Audiences, Customers, and Users via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data - Synthesis Lectures on Information Concepts, Retrieval, and Services
Bernard J. Jansen
The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 24, 2024 |
| ISBN13 | 9783031419355 |
| Publishers | Springer International Publishing AG |
| Pages | 152 |
| Dimensions | 150 × 220 × 10 mm · 300 g |
| Language | German |
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