Shaping Efficient Employer Branding Strategies to Target Generation Y: A Cross-National Perspective on Recruitment Marketing - Elena Hubschmid - Books - Peter Lang AG, Internationaler Verlag de - 9783034312462 - January 4, 2013
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Shaping Efficient Employer Branding Strategies to Target Generation Y: A Cross-National Perspective on Recruitment Marketing New edition

Elena Hubschmid

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Shaping Efficient Employer Branding Strategies to Target Generation Y: A Cross-National Perspective on Recruitment Marketing New edition

This book summarises findings on Generation Y that continue to shape intercultural management research. It delivers insights into the research design of the study and presents the results of hypothesis tests with regard to the importance of 19 employer brand attributes for 459 Swiss and Russian graduates in economics and business administration

240 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 4, 2013
ISBN13 9783034312462
Publishers Peter Lang AG, Internationaler Verlag de
Pages 240
Dimensions 226 × 152 × 16 mm   ·   380 g
Language English  

See all of Elena Hubschmid ( e.g. Paperback Book )