Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms - Thomas Rudolph - Books - De Gruyter - 9783110416985 - January 29, 2015
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Thomas Rudolph
Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms

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In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers.

84 pages, 30 Illustrations, color

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 29, 2015
ISBN13 9783110416985
Publishers De Gruyter
Pages 84
Dimensions 150 × 220 × 20 mm   ·   279 g
Language German  

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