Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance - Contributions to Management Science - Stephanie Hintze - Books - Springer International Publishing AG - 9783319384788 - September 24, 2016
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Stephanie Hintze
Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance - Contributions to Management Science Softcover reprint of the original 1st ed. 2015 edition

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?Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well.

259 pages, 91 Illustrations, black and white; XX, 259 p. 91 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 24, 2016
ISBN13 9783319384788
Publishers Springer International Publishing AG
Pages 259
Dimensions 150 × 220 × 10 mm   ·   394 g
Language German  

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