The Satisfaction of Change: How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes - Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth - Manlio Del Giudice - Books - Springer International Publishing AG - 9783319418834 - November 14, 2016
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The Satisfaction of Change: How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes - Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth 1st ed. 2017 edition

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This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty.


157 pages, 5 black & white illustrations, 3 colour illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 14, 2016
ISBN13 9783319418834
Publishers Springer International Publishing AG
Pages 138
Dimensions 148 × 210 × 14 mm   ·   308 g
Language French  

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