Competition in Higher Education Branding and Marketing: National and Global Perspectives - - Books - Springer International Publishing AG - 9783319585260 - October 18, 2017
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Competition in Higher Education Branding and Marketing: National and Global Perspectives 1st ed. 2018 edition

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Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education.

254 pages, 3 Illustrations, black and white; XVII, 254 p. 3 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 18, 2017
ISBN13 9783319585260
Publishers Springer International Publishing AG
Pages 254
Dimensions 150 × 220 × 20 mm   ·   476 g
Language German  
Editor Papadimitriou, Antigoni

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