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Advances in National Brand and Private Francisco J Martinez-Lopez 1st ed. 2017 edition
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Advances in National Brand and Private
Francisco J Martinez-Lopez
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona.
210 pages, 9 black & white illustrations, 6 colour illustrations, biography
| Media | Books Book |
| Released | June 23, 2017 |
| ISBN13 | 9783319597003 |
| Publishers | Springer International Publishing AG |
| Pages | 210 |
| Dimensions | 150 × 220 × 20 mm · 347 g |
| Language | German |
| Editor | Ailawadi, Kusum L. |
| Editor | Gazquez-Abad, Juan Carlos |
| Editor | Martinez-Lopez, Francisco J. |
| Editor | Yague-Guillen, Maria Jesus |
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