Personal Brand Creation in the Digital Age: Theory, Research and Practice - Mateusz Grzesiak - Books - Birkhauser Verlag AG - 9783319696966 - April 3, 2018
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Personal Brand Creation in the Digital Age: Theory, Research and Practice 1st ed. 2018 edition

Mateusz Grzesiak

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Personal Brand Creation in the Digital Age: Theory, Research and Practice 1st ed. 2018 edition

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding.


185 pages, 73 Illustrations, black and white; XVI, 185 p. 73 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 3, 2018
ISBN13 9783319696966
Publishers Birkhauser Verlag AG
Pages 185
Dimensions 216 × 154 × 19 mm   ·   383 g
Language German  

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