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Global Business Value Innovations: Building Innovation Capabilities for Business Strategies - International Marketing and Management Research 1st ed. 2018 edition
Global Business Value Innovations: Building Innovation Capabilities for Business Strategies - International Marketing and Management Research 1st ed. 2018 edition
This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds.
145 pages, XXI, 145 p.
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | May 14, 2018 |
ISBN13 | 9783319779287 |
Publishers | Birkhauser Verlag AG |
Pages | 145 |
Dimensions | 338 g |
Language | German |
Editor | Arora, Anshu Saxena |
Editor | Bacouel-Jentjens, Sabine |
Editor | Edmonds, Jennifer J. |