Marketing and American Consumer Culture: A Cultural Studies Analysis - Arthur Asa Berger - Books - Springer International Publishing AG - 9783319837123 - July 18, 2018
In case cover and title do not match, the title is correct

Arthur Asa Berger
Marketing and American Consumer Culture: A Cultural Studies Analysis Softcover reprint of the original 1st ed. 2016 edition

Get an email once the item is available
Do you have a profile? Log in
Get notified about new Arthur Asa Berger releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Also available as:

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society.  It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

164 pages, 28 Illustrations, black and white; XI, 164 p. 28 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 18, 2018
ISBN13 9783319837123
Publishers Springer International Publishing AG
Pages 164
Dimensions 150 × 220 × 10 mm   ·   217 g
Language German  

More by Arthur Asa Berger

Show all

More from the same publisher

See all of Arthur Asa Berger ( e.g. Paperback Book , Hardcover Book and Book )