Customer Relationship Management: Electronic Customer Care in the New Economy - Andreas Muther - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783540413776 - July 1, 2001
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Andreas Muther
Customer Relationship Management: Electronic Customer Care in the New Economy 1st edition

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This work describes the customer relationship using the concept of the customer buying cycle. For each phase of the customer buying cycle it shows how information technologies can be used to generate benefits either for the customer or for the company that implements the CRM tools.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 1, 2001
ISBN13 9783540413776
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 150
Dimensions 159 × 235 × 13 mm   ·   363 g
Language English  

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