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Cross-Channel-Medienmarken: Strategische Optionen, Ausgestaltungsmoeglichkeiten Und Nachfragerseitige Bewertung - Schriften Zu Marketing Und Management Mirko Caspar German edition
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Cross-Channel-Medienmarken: Strategische Optionen, Ausgestaltungsmoeglichkeiten Und Nachfragerseitige Bewertung - Schriften Zu Marketing Und Management
Mirko Caspar
346 pages, illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 30, 2002 |
| ISBN13 | 9783631396957 |
| Publishers | Peter Lang AG |
| Pages | 346 |
| Dimensions | 150 × 220 × 10 mm · 481 g |
| Language | German |
| Editor | Meffert, H |
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