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Konsumentenverhalten in Marktnischen: Theoretische Diskussion Und Empirische Befunde Zu Den Determinanten Der Nischenorientierung Von Konsumenten - Strategisches Marketingmanagement Tobias Schafers German edition
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Konsumentenverhalten in Marktnischen: Theoretische Diskussion Und Empirische Befunde Zu Den Determinanten Der Nischenorientierung Von Konsumenten - Strategisches Marketingmanagement
Tobias Schafers
277 pages, illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 23, 2010 |
| ISBN13 | 9783631603260 |
| Publishers | Peter Lang AG |
| Pages | 277 |
| Dimensions | 150 × 220 × 20 mm · 513 g |
| Language | German |
| Editor | Mattmuller, Roland |
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