Innovation Strategies in New Product Development: Balancing Technological, Marketing and Complementary Competencies of a Firm - Europaeische Hochschulschriften / European University Studies / Publications Universitaires Europeennes - Inovema .d.o.o. - Books - Peter Lang AG - 9783631619636 - June 1, 2011
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Inovema .d.o.o.
Innovation Strategies in New Product Development: Balancing Technological, Marketing and Complementary Competencies of a Firm - Europaeische Hochschulschriften / European University Studies / Publications Universitaires Europeennes New edition

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Innovation remains to be the widely recognized leverage in the quest for future growth. This book presents a model of technological, marketing and complementary competencies in relation to firms' innovative performance, drawing from a study of medium and large-sized Slovenian manufacturing enterprises.

188 pages, 99, tables und graphs

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 1, 2011
ISBN13 9783631619636
Publishers Peter Lang AG
Pages 188
Dimensions 210 × 150 × 15 mm   ·   251 g
Language English  

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