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Premium Price-Promotion: Spannungsfeld Zwischen Absatzzielen Und Markenwahrnehmung - Strategisches Marketingmanagement
Felix Zoellner
381 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 26, 2015 |
| ISBN13 | 9783631662229 |
| Publishers | Peter Lang AG |
| Pages | 381 |
| Dimensions | 150 × 208 × 23 mm · 453 g |
| Language | German |
| Editor | Mattmuller, Roland |
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