Shoppertainment: About the Shift from Goods to Experience - Christine Cordt - Books - VDM Verlag Dr. Müller - 9783639016413 - November 20, 2008
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Christine Cordt
Shoppertainment: About the Shift from Goods to Experience

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The experience of making a purchase goes more and more beyond the satisfaction of needs and is perceived by consumers as a leisuretime activity. ¿Shoppertainment¿ has transformed the retail arena and trained the consumer to expect to be entertained. This book aims to describe the development and growth of ¿shoppertainment¿ as well as chances on its expansion on the European and especially the Austrian market.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 20, 2008
ISBN13 9783639016413
Publishers VDM Verlag Dr. Müller
Pages 136
Dimensions 150 × 220 × 10 mm   ·   190 g
Language English  

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