Online Social Networks in the Direct Search Industry: a Blessing or a Curse? - Michael Shlayen - Books - AV Akademikerverlag - 9783639461510 - January 31, 2013
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Michael Shlayen
Online Social Networks in the Direct Search Industry: a Blessing or a Curse?

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A mere ten years ago, the concept of online social networking was paid little attention. Now it is the leading online activity globally counting over 1 billion users and growing. Undoubtedly this rising phenomenon brings far-reaching implications for the business world in general and for the Direct Search industry in particular. This Master?s thesis was designed to explore the increasing impact of online social networks on the Direct Search industry relying on the thorough secondary and empirical research.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 31, 2013
ISBN13 9783639461510
Publishers AV Akademikerverlag
Pages 116
Dimensions 150 × 220 × 10 mm   ·   191 g
Language German  

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