The Wal-Mart Success Story - Kneer - Books - Grin Publishing - 9783640420049 - September 11, 2009
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The Wal-Mart Success Story

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Seminar paper from the year 2005 in the subject Business economics - Trade and Distribution, grade: 1,3, Hull University Business School, language: English, comment: Fünf Seiten Bibliographie , abstract: This report should call attention to the success story of Wal-Mart and reveal by using appropriate strategic framework why they are one of the most controversial companies. Subsequently, the goal of this strategic analysis is to examine Wal-Mart's quest to dominate international markets. In addition Wal-Mart's corporate identity will be discussed and several solutions to the challenges will be proposed.


Illustrations, color

Media Books     Book
Released September 11, 2009
ISBN13 9783640420049
Publishers Grin Publishing
Pages 28
Dimensions 140 × 216 × 20 mm   ·   250 g   (Weight (estimated))
Language German  

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