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Business Success in China Markus B Hofer Softcover reprint of hardcover 1st ed. 2007 edition
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Business Success in China
Markus B Hofer
The book is divided into three parts: "Opportunities and Challenges in China", "Strategies for Market Entry and Business Success" and "Practical Insights from China". It covers a variety of topics such as business strategies, branding, pricing, market research, legal constraints and successful business relations.
275 pages, 6 black & white tables, biography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 14, 2010 |
| ISBN13 | 9783642070983 |
| Publishers | Springer-Verlag Berlin and Heidelberg Gm |
| Pages | 275 |
| Dimensions | 155 × 235 × 15 mm · 399 g |
| Language | German |
| Editor | Ebel, Bernhard |
| Editor | Hofer, Markus B. |
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