Market-Oriented Technology Management: Innovating for Profit in Entrepreneurial Times - Fred Y. Phillips - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642074561 - November 30, 2010
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Fred Y. Phillips
Market-Oriented Technology Management: Innovating for Profit in Entrepreneurial Times Softcover reprint of hardcover 1st ed. 2001 edition

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This book develops the fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. The book has been tested on students undertaking MBA courses at Austins Technology Incubator, Texas, and on managers and executives at Oregons Silicon Forest. The books emphasis on marketing is a distinctive feature.

418 pages, 43 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 30, 2010
ISBN13 9783642074561
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 418
Dimensions 155 × 235 × 22 mm   ·   612 g
Language English  

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