Ebusiness & Ecommerce: Managing the Digital Value Chain - Andreas Meier - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642100390 - October 19, 2010
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Andreas Meier
Ebusiness & Ecommerce: Managing the Digital Value Chain 2009 edition

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This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management.

222 pages, 98 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 19, 2010
ISBN13 9783642100390
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 222
Dimensions 193 × 260 × 15 mm   ·   498 g
Language English  
Translator Gosselin, Elizabeth

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