Marketing Cases from Emerging Markets - Dilip Mutum - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642368608 - September 16, 2013
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Dilip Mutum
Marketing Cases from Emerging Markets 2014 edition

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Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world.

350 pages, 6 black & white illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 16, 2013
ISBN13 9783642368608
Publishers Springer-Verlag Berlin and Heidelberg Gm
Genre Aspects (Academic) > Business Aspects
Pages 167
Dimensions 240 × 160 × 15 mm   ·   410 g
Language German  
Editor Kipnis, Eva
Editor Mutum, Dilip
Editor Roy, Sanjit Kumar

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