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Management der Marketing-Kommunikation Wolfgang Fuchs 5., überarb. Aufl. 2014 edition
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Management der Marketing-Kommunikation
Wolfgang Fuchs
Die Bedeutung der Kommunikation im Rahmen des unternehmerischen Handelns wächst, je stärker das gesellschaftliche und politische Umfeld in die Überlegungen einbezogen werden muss. Weitere Schwerpunkte sind Budgetierung, Mediaplanung, die Zusammenarbeit mit Werbeagenturen sowie die Erforschung der Wirkung von Marketing-Kommunikation.
719 pages, black & white illustrations, black & white tables, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 28, 2014 |
| ISBN13 | 9783642398100 |
| Publishers | Springer-Verlag Berlin and Heidelberg Gm |
| Pages | 719 |
| Dimensions | 168 × 240 × 38 mm · 1.16 kg |
| Language | German |
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