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The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business Philip Kotler 2010 edition
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The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business
Philip Kotler
Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.
133 pages, biography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 10, 2014 |
| ISBN13 | 9783642422386 |
| Publishers | Springer-Verlag Berlin and Heidelberg Gm |
| Pages | 133 |
| Dimensions | 127 × 203 × 8 mm · 163 g |
| Language | English |
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