Data, Expert Knowledge and Decisions: An Interdisciplinary Approach with Emphasis on Marketing Applications - Wolfgang a Gaul - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642734915 - January 7, 2012
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Wolfgang a Gaul
Data, Expert Knowledge and Decisions: An Interdisciplinary Approach with Emphasis on Marketing Applications Softcover reprint of the original 1st ed. 1988 edition

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Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations.

392 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 7, 2012
ISBN13 9783642734915
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 380
Dimensions 170 × 244 × 20 mm   ·   621 g
Language German  
Editor Gaul, Wolfgang A.
Editor Schader, Martin

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