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International Employer Brand Management: A Multilevel Analysis and Segmentation of Students' Preferences Lena Christiaans 2013 edition
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International Employer Brand Management: A Multilevel Analysis and Segmentation of Students' Preferences
Lena Christiaans
However, in the absence of research on international students' preferences for employer characteristics, it is difficult for multinational companies to decide on a feasible degree of employer brand standardization.
265 pages, 16 black & white illustrations, 34 black & white tables, biography
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