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Einwilligungen im Permission Marketing: Empirische Analysen von Determinanten aus der Sicht von Konsumenten - Kundenmanagement & Electronic Commerce Johannes Wissmann 2013 edition
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Einwilligungen im Permission Marketing: Empirische Analysen von Determinanten aus der Sicht von Konsumenten - Kundenmanagement & Electronic Commerce
Johannes Wissmann
?Permission Marketing, ein auf dem Einverständnis des Empfängers beruhendes Direktmarketingkonzept, stellt einen Lösungsweg dar, den datenschutz- und wettbewerbsrechtlichen Vorschriften im Direktmarketing und der informationeller Selbstbestimmung von Konsumenten gerecht zu werden.
400 pages, black & white illustrations, black & white tables, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 23, 2013 |
| ISBN13 | 9783658035525 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 369 |
| Dimensions | 148 × 210 × 21 mm · 480 g |
| Language | German |
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