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Markenadaquate Gestaltung von Live Communication-Instrumenten: Untersuchung der Wahrnehmung und Wirkung von Messestanden - Innovatives Markenmanagement Beatrice Ermer 2014 edition
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Markenadaquate Gestaltung von Live Communication-Instrumenten: Untersuchung der Wahrnehmung und Wirkung von Messestanden - Innovatives Markenmanagement
Beatrice Ermer
Sie zeigt, welche Elemente der Messestandgestaltung besonders aufmerksamkeitsstark sind, welche Besonderheiten das Blickverhalten kennzeichnen und dass die markenadäquate Gestaltung eines Messeauftritts die Wahrnehmung bestimmter Markeneigenschaften beeinflusst.
388 pages, black & white illustrations, colour illustrations, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 22, 2014 |
| ISBN13 | 9783658048105 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 388 |
| Dimensions | 148 × 210 × 22 mm · 498 g |
| Language | German |
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