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Consumer Innovation at the Base of the Pyramid: Emerging Patterns of User Innovation in a Resource-Scarce Setting - Forschungs- / Entwicklungs- / Innovations-Management Sarah Praceus 2014 edition
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Consumer Innovation at the Base of the Pyramid: Emerging Patterns of User Innovation in a Resource-Scarce Setting - Forschungs- / Entwicklungs- / Innovations-Management
Sarah Praceus
Approximately one-third of the world's population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Friderieke Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India.
170 pages, 27 black & white illustrations, 17 black & white tables, biography
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