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Does Multi-stage Marketing Pay?: Creating Competitive Advantages Through Multi-stage Marketing - Business-to-Business-Marketing Alejandro-Marcel Schoenhoff 2014 edition
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Does Multi-stage Marketing Pay?: Creating Competitive Advantages Through Multi-stage Marketing - Business-to-Business-Marketing
Alejandro-Marcel Schoenhoff
The results show, among other things, that collaborative MSM exerts a positive effect on willingness to pay, whereas non collaborative MSM has a negative effect on direct customers' satisfaction and loyalty.
300 pages, 35 black & white illustrations, 16 black & white tables, biography
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