Recovery Management in Business-to-Business Markets: Conceptual Dimensions, Relational Consequences and Financial Contributions - Kristian Doescher - Books - Springer - 9783658056360 - April 23, 2014
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Kristian Doescher
Recovery Management in Business-to-Business Markets: Conceptual Dimensions, Relational Consequences and Financial Contributions 2014 edition

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Since prior research on recovery management has been mostly related to business-to-consumer (B2C) markets and business-to-business markets (B2B) reflect significantly different characteristics, a context-specific approach to handle product or service failures in B2B markets is required by researchers and practitioners alike.

307 pages, 31 black & white illustrations, 26 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 23, 2014
ISBN13 9783658056360
Publishers Springer
Pages 290
Dimensions 148 × 210 × 18 mm   ·   408 g
Language French  

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