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Corporate Identity and Crisis Response Strategies: Challenges and Opportunities of Communication in Times of Crisis Olga Bloch 2014 edition
Corporate Identity and Crisis Response Strategies: Challenges and Opportunities of Communication in Times of Crisis
Olga Bloch
The history of crisis management shows that companies embark on particular strategies in response to crisis.
301 pages, 7 black & white illustrations, 6 black & white tables, biography