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The Role of Fear for Entrepreneurial Venture Creation: Causes of Failure before and after Foundation Philipp K. Berger 2015 edition
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The Role of Fear for Entrepreneurial Venture Creation: Causes of Failure before and after Foundation
Philipp K. Berger
He draws parallels to Prospect Theory revealing the components of fear and shows, that entrepreneurial fear is a rather rational subconscious evaluation of the situation. Furthermore, he identifies the root causes of this fear - the fear of failure - and the underlying reasons, why potential entrepreneurs think they might fail.
297 pages, 62 black & white illustrations, biography
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