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The Influence of Culture and Personality on Customer Satisfaction: An Empirical Analysis across Countries - International Management Studies Franziska Kruger 1st ed. 2016 edition
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The Influence of Culture and Personality on Customer Satisfaction: An Empirical Analysis across Countries - International Management Studies
Franziska Kruger
Franziska Kruger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries.
208 pages, 22 colour illustrations, 62 black & white tables, biography
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