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Die Akzeptanz von Augmented-Reality-Anwendungen im Handel - Forschungsgruppe Konsum und Verhalten Stefanie Schreiber 1. Aufl. 2020 edition
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Die Akzeptanz von Augmented-Reality-Anwendungen im Handel - Forschungsgruppe Konsum und Verhalten
Stefanie Schreiber
Aus einem zunehmenden Interesse der Handelsunternehmen am Einsatz von Augmented-Reality-Technologien ergibt sich die Frage nach der Akzeptanz dieser Anwendungen durch die Konsumenten.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 30, 2020 |
| ISBN13 | 9783658291624 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 328 |
| Dimensions | 149 × 209 × 23 mm · 456 g |
| Language | German |
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