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Sensory Branding: Grundlagen multisensualer Markenfuhrung Paul Steiner 3., überarb. Auflage 2020 edition
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Sensory Branding: Grundlagen multisensualer Markenfuhrung
Paul Steiner
Der Autor liefert dazu Grundlagen der Markenführung und wichtige Ansatzpunkte zur multisensualen Gestaltung von Marken, um so Konsumenten langfristig und mit allen fünf Sinnen an eine Marke zu binden und damit Markeninhalte tiefgreifend zu verankern.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 13, 2020 |
| ISBN13 | 9783658298296 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 312 |
| Dimensions | 150 × 220 × 10 mm · 408 g |
| Language | German |
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