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Werbewirkung und Controlling im Content-Marketing: Wirkmechanismen erkennen, Controlling optimieren und Strategie anpassen Thomas Horner 1. Aufl. 2022 edition
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Werbewirkung und Controlling im Content-Marketing: Wirkmechanismen erkennen, Controlling optimieren und Strategie anpassen
Thomas Horner
Der Autor beschreibt nicht nur die Anforderungen und Vorgehensweisen für die strategische Gestaltung von Content-Marketing, sondern stellt auf Basis der analysierten Wirkmechanismen ein umfassendes Content-Marketing-Controlling-Framework vor.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 27, 2022 |
| ISBN13 | 9783658370145 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 287 |
| Dimensions | 150 × 220 × 10 mm · 358 g |
| Language | German |
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