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Aktives Preismanagement Sven Reinecke 1. Aufl. 2023 edition
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Aktives Preismanagement
Sven Reinecke
Jegliches Marketing schlägt sich letztlich im Preis nieder, weil der Preis die Gegenleistung des Abnehmers für die anderen drei wertstiftenden Marketinginstrumente ist: das Produkt (funktionaler Wert), die Kommunikation (emotionaler Wert) und die Distribution (Verfügbarkeit).
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 21, 2023 |
| ISBN13 | 9783658422875 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 99 |
| Dimensions | 150 × 220 × 10 mm · 157 g |
| Language | German |
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