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Markenkommunikation kompakt: Aktuelle Markenfuhrung im Spannungsfeld von Wirtschaft und Wertewandel Dominik Pietzcker 2024 edition
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Markenkommunikation kompakt: Aktuelle Markenfuhrung im Spannungsfeld von Wirtschaft und Wertewandel
Dominik Pietzcker
Diesem Buch liegen die folgenden beiden Leitfragen zugrunde: Wie gelingt es, ein konzises Markenbild in den Köpfen der Verbraucherinnen und Verbraucher zu entwerfen?
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 31, 2024 |
| ISBN13 | 9783658445720 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 144 |
| Dimensions | 149 × 209 × 12 mm · 220 g |
| Language | German |
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