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Die Rolle und Bedeutung der Werbung im Automobil-Marketing Claus Hutter 2024 edition
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Die Rolle und Bedeutung der Werbung im Automobil-Marketing
Claus Hutter
Im Fokus dieser empirisch-medienwissenschaftlichen Studie stehen die Endkunden*innen und Experten*innen aus der Autoindustrie, dem Autohandel und der Kreativwirtschaft im DACH-Raum.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 20, 2024 |
| ISBN13 | 9783658449124 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 365 |
| Dimensions | 150 × 220 × 10 mm · 458 g |
| Language | German |
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