Customer-Dominant Logic: Customer-Dominant Management as a New Target in Relationship Marketing - Manfred Bruhn - Books - Springer Fachmedien Wiesbaden - 9783658453510 - November 27, 2024
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Manfred Bruhn
Customer-Dominant Logic: Customer-Dominant Management as a New Target in Relationship Marketing 2024 edition

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This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 27, 2024
ISBN13 9783658453510
Publishers Springer Fachmedien Wiesbaden
Pages 425
Dimensions 150 × 220 × 20 mm   ·   1 kg
Language English  

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